Print Media Versus Electronic Media Relations
Print Media Versus Electronic Media Relations
Print media today is still considered to be the number one medium for public relations practitioners, despite the recent progress were seeing in electronic media and especially the Internet. Public relations practitioners channel any pertinent information through the media in order to send it to its target audiences or shareholders in the company. Public relations professionals mostly deal with print media. Print media is considered an important function for public relations professionals because many newspaper and magazine agencies use new releases.
Before the terrible attacks on the World Trade Center in New York City on September 11, 2001 newspaper readership had been steadily declining in the United States and the rest of the world. After September 11, 2001 newspapers readership had improved as well the media's image. Americans suddenly wanted to know to be informed about world affairs, specifically the war on terror and protecting our nation. From "The Practice of Public Relations" book: 49% considered the media "highly professional," compared to 73% after 9/11, 59% considered the media "politically biased," compared to 47% after 9/11, and 35% believed the news media "don't care" about the people they report on, while 47% found them compassionate.
Based on a study done by the U.S. Industry & Market Outlook there are 30,700 printing companies in the United States. As for magazines 17,321 are published in the United States according to the National Directory of Magazines. Furthermore magazine readership has seen an increase in its readership.
Now I will begin discussing publicity and its relevance. First, off publicity is known as the conscious attempt to manage the public's perception of a subject. Publicity is achieved by directly working with media. In addition, publicity is understood a more powerful method than advertising. Advertising cost a lot of money. Think about it a full-page ad in the New York Times or Wall Street Journal could cost a company or an individual thousands of dollars. Publicity cost compared to advertising are very low, it merely costs a company their time and effort to create. Publicity is considered to be more credible than advertising because it's similar to a third-party endorsement. Its thought of as "news" so most people will trust it.
There are six reasons why publicity works well for an organization. First one is when announcing a new product or service. Like I said earlier publicity is deemed as news so utilizing publicity before advertising is crucial. Second, publicity can be advantageous when recognizing an old...
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Electronic media such as the Internet, e-books and tablet readers may be having an effect on the print media sector. This essay finds out if there is any validity to this argument.
Digital media does seem to have had an impact on the modern world, both affecting the online world and the offline business sectors, as well as world markets. It has certainly affected the communications sector and so it is plausible that it has affected print media too. (G5lo, 2013).
Since the year 2003, the amount of printed material in use for recreational purposes has gone down whilst the use of TV and other electronic media has gone up. This may indicate that digital media is having a direct influence on print media. (Wala, 2009).
Children are being encouraged towards digital media because there is more of it and because it is easier for parents when trying to entertain children. This means that children will grow to love digital media whilst ignoring print media. This is going to affect the print media sector in the long run. (Farnia, 2012).
Print media is easier to use and read which may be why it has not sunk out of our society completely. But, the read availability, convenience and price of digital media means that it may soon replace print media permanently. (Withers, 2012).
Studying may always rely on reading material, which begs the question of whether print media is going to fall from existence completely. It would appear that the transition from print media to digital media has been a lot slower in the academic world. And yet, it is conceivable that print media will be replaced by more convenient tablet devices in the future. (Ezeji, 2012).
Data does suggest that digital media is having an influence on the popularity of printed media, and that children are going to grow up to be fond of digital media. Print media is easier to read, but that is just one benefit of print media, where digital media has many benefits.
The evidence points towards the fact that digital media is influencing print media. But, the sliding popularity of print media may be more to do with social factors such as children are reading less. On the other hand, the benefits of digital media do seem to significantly outweigh the benefits of printed media.
Even though the reasons for the decline of print media popularity are unclear, it cannot be argued that digital media is rising. It may be rising as it replaces printed media, or it may be pushing printed media out of the arena. The two factors may be completely unrelated, but given the evidence provided on this essay, and the subsequent analysis and evaluation, I conclude that digital media is influencing print media.
Ezeji, E.C. (2012). Influence of Electronic Media on Reading Ability of School Children. Library Philosophy and Practice 2012. 1 (1), pp.1-114
Farnia (2012). Print and electronic media feeding us with information. [ONLINE] Available at: http://www.essayforum.com/writing-feedback-3/print-electronic-media-feeding-us-information-37965/. [Last Accessed 22nd August 2013].
G5lo (2013). Impact of Electronic Media on the Society. [ONLINE] Available at: http://www.g5lo.org.uk/index.php/8-communication/2-impact-of-electronic-media-on-the-society. [Last Accessed 22nd August 2013].
Wala, N, P. (2009). Electronic Media Stealing the Print Media’s Share! . [ONLINE] Available at: http://propakistani.pk/2009/01/30/electronic-media-stealing-the-print-media-share/. [Last Accessed 22nd August 2013].
Withers, J. (2012). Print Media Vs. Electronic Media. [ONLINE] Available at: http://www.ehow.com/about_5548825_print-media-vs-electronic-media.html. [Last Accessed 22nd August 2013].