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Bean counter in San Jose, California said: Can't believe one cannot write a decent resume himself, who knows better than yourself of what you actually do in your job? One can also copy-and-paste some of the job description that match yours so that the scanner can pick up the key words/phrases resulting in your resume made the cut for HR to review.
I don't know why the "you have to do it yourself" attitude persists when it comes to writing your resume. It's essentially like saying you should do your own taxes because nobody knows your finances better than you.
For people who are comfortable writing their own resume – and can produce an outstanding one – fantastic. For those whose strengths lie elsewhere, there is no reason not to hire a professional. In fact, I would say that recognizing where you can benefit from others' expertise is a far more valauble skill than being able to write your own resume.
You are correct that one needs to take automated screening systems into account. However, while cutting and pasting pieces of a job description may get your resume through the automated scanning process, but what happens when you resume is in the hands of a human? Is that person going to be engaged and compelled to move based on a resume that parrots their company's job description? Not likely.
Again, if you can create an accomplishment focused resume that clearly highlights your impact, do it. But there is no shame if you need to partner with someone to identify your strengths, uncover your acomplishments and present that info in the best light possible.